After discovering that a custom sign would be an effective marketing strategy for your business, you might want to understand the qualities of an excellent sign. You want something that stands out from the crowd and attracts your target audience instantly. A poor and dull business sign design could quickly turn away prospective clients. So, what are the main characteristics of an effective sign for your business? Take a look at some important tips to focus on during the design process.
1. Perfect Color Combination
Colors are probably the first things that your potential customers will notice. Therefore, you have to give proper thought to the background, text, and design colors for your signage. Consider choosing colors that blend seamlessly to avoid having a crowded sign.
If you choose to use a dark color on the background, you need bright color for the texts and fonts. Contrasting colors improve readability and visibility.
2. Appealing Graphics and Designs
The purpose of a quality sign is to convey your message instantly. A driver or a passerby should manage to read the information on your sign within seconds. It should also give them a reason to notice the sign and read the message on it.
Ask your designer to keep the graphics simple yet elegant. The message on the signage should be short but catchy. You might also want to include your logo on the signage as part of creating brand awareness. Make use of the negative spaces to improve readability.
3. High-Quality Material
Many business owners make the mistake of choosing the lowest quality sign material. Unknown to some of them is that low-quality materials serve for a short time and need repairs or replacement. Signs made of poor quality materials rarely have the tenacity to withstand the rain and sun's heat, and they slowly fade away prematurely.
You should choose high-quality materials such as metal when choosing signs for your business. You want materials that can withstand external elements and serve your business for a long time. Although quality signs demand more money initially, they are cost-effective in the long run.
4. Complement the Surrounding
Another important factor to pay attention to is the adjacent environment where you plan to erect your sign. Ensure the sign color combination and theme don't contradict the environment since the sign may have negative results. For instance, consider going for eco-friendly themes if you choose to install the sign on your community's public lawn.
As shown, you need to give your custom sign thought and effort to achieve the desired results. Factor the considerations highlighted above to get the most effective custom sign for your company.Share