Summer is the time for trade shows for many businesses. If your business needs to attend a lot of trade shows this summer, you want to make sure that you create a banner that will stand out. The key to standing out is to use catchy colors, readable font, and keep the message simple.

Use Catchy Colors

To start with, you want to make sure that you use catchy colors. Don't use basic colors, like primary red and blue. These colors are really overdone and will not stand out to people walking by.

If you want your banner to stand out, pick out catchy colors that are bright and readable. Choose custom colors, such as a beautiful sea blue or a catchy bright pink. Make sure that the colors that you use for your banner match with your business. For example, a beautiful sea blue for a company that sells water products makes sense.

You want the colors on your vinyl banner to complement your business and stick out to people who walk by your both.

Use Readable Font

Second, you want to make sure that you use a readable font. You don't want to use a font that is too hard to read. You want to read font that most people can read and that they can read at a distance.

Test out the readability of any font that you want to use. Print it out and make sure that you are able to read it from a distance. You want to make sure that any font you use is readable.

That said, don't feel like you have to stick to a boring font, such as Times New Roman or Courier. You can use a more modern and fun font, just make sure that it is readable.

Keep It Simple

Finally, it is vitally important that you keep the message on your banner simple. Don't overwhelm it with too much information.

Your banner should state your business name and make it clear what your business does. Keep in mind that you don't have to use words to convey all the information that you want to display on your banner. You can use icons and images to convey what your business does in addition to using print. Using images and print together can be a more effective way to convey your message in a simple, straightforward manner that is easy for people to understand.

Make your banner stand out this summer using catchy colors, fun but readable font, and keep your message simple by using a combination of images and print on your banner. To learn more, contact a company like Apogee Signs